Today’s Power was the recipient of the RE Readers’ Choice Award for their December 2016 ad.
The RE Readers’ Choice Award is awarded quarterly to the advertiser with the highest recall on a single ad. Rural Electrification Magazine (RE) partners with Baxter Research Center, Inc., a research firm out of Austin, TX that partners with major publications to evaluate advertisements giving a competitive edge to publishers & advertisers, to determine winners.
Today's Power won with an 82% recall on their half-page advertisement. According to RE’s Business Development Manager, Veronica Franco, “It’s very rare that a new player wins, and this is the first time I have seen a half page ad win!”
The Baxter research center's readers’ choice award has been awarded for over 25 years to the one advertisement achieving the highest per capita audience exposure by a single ad in the study issue.